IMS.
Circuit board testing and small-run modeling isn't the easiest space to make appealing, direct, technical, easy to overlook. IMS needed a brand that matched the growth and craft already happening inside the business, reinvigorating both the look and the idea behind it.
As senior art director, I led a full brand kit and experience, built for engineering professionals across categories and startups looking to prototype ideas into real physical models. The work made a hard-to-navigate space feel direct, clear, and findable, answering the question so many people in that position are actually asking: can I do this, and who do I even talk to?
The result: broader exposure, stronger communications, and a brand built to bring technical, hard-to-find expertise to more people, corporate and government challenges included, not just the engineers already in the know.
