I've been making things since I could hold a pencil, and there's no reason to stop.
Started with an airbrush and an empty swimming pool to some casino mural and gaming environments. Ended up building agencies, leading creative for global brands, and still painting in my studio between strategy sessions. The path from casino murals to the food and beverage to healthcare systems to fintech was never a straight line. And that's the whole point.
I'm a creative director who thinks like a strategist and builds like a tradesman. I've led industrial design teams without being an industrial designer. I've built two startup agencies from the ground up and helped reshape the direction of three more. I've designed award-winning housewares, refreshed beverage brands, rebranded a women's sport fashion line, and yes, painted murals for casinos and created slot gaming themes across the country.
Experiences make the difference.
Everything starts as a sketch. The simplest to the most detailed. Strategy, creative, leadership. Pencil first, screen second.
Simple can be enormous.
Where I have left my mark.
Spaces.
Food & beverage, healthcare, recovery health, pharmaceutical, fitness, state municipal, banking, financial, equities, tourism, public non-profit, casino environments (gaming, signage and entertainment exhibits), real estate (lifestyle / community / residential / architectural), hospitality, product design & development, digital environments, retail, product, beauty, fashion and SAAS / CRM / Fintech cloud products.
Work History.
Snapshot as CD
Cape & Bay as CD
CompleteSpectrum as Sr. AD
Healthesystems as Sr. AD
Streetsense / f. Delucchi Plus as Sr. AD
BFG Communications as AD/ACD
Tail Activewear as CD
Built NY as AD
Casabella as CD
Party City as AD
Dynamic Inc as AD
CM Jackson Associates as Sr. Designer
AC Coin & Slot as an Illustrator | Mural Artist
Education.
Savannah College of Art and Design (SCAD)-MFA.
Montclair University-BA.
Maryland Institute, College of Art-BA.
Painted environments and murals in casinos across the country.
Created 2 large SASS apps (and through creative, managing, systems designer and product experience, as well as supported many other app experiences).
Taken some bites out of a few snack, cookie, and pizza brands.
Refreshed and launched some beverage brands.
Branded and styled a women's sport fashion brand.
Designed some award-winning housewares and kitchen products.
Built 2 startup agencies from the ground up.
Reset the path for 3 more.
Been in 2 bands (some small tours). Still play drums.
Restored over 10 muscle cars.
Love Land Rovers and Land Cruisers. Ridiculous obsession. No apologies.
Fostered ideas and strategies from traditional to many digital campaigns.
Started a couple podcasts.
Won a few design awards.