Boyd CAT.
Boyd CAT's digital presence had fallen behind. An outdated tech stack struggled with inventory updates, and a service and parts section that never truly delivered for the customers and teams relying on it.
I led the creative direction and web design end to end, working directly with the client and building out the team behind the effort. I created the visual narrative through UI/UX rules and exploration, then partnered closely with the web dev and engineering team to bring the dealer experience into the 21st century. A modern design system, full accessibility compliance, and deep integration with Cat products, service manuals, and customer-facing apps transformed the platform from end to end.
A bold design system anchors the experience, dynamic infographics, animated graphic elements, and a streamlined CMS that empowers teams to publish with confidence and visual consistency.
The rebuild paid off across the board: stronger product exposure, true inventory updates and real data resources, sharper service communications backed by more education and articles for parts and repairs, and rental division enhancements. Load times and SEO scores climbed too, scaling up modern digital access for customers, service teams, and sales teams alike.
A dealership built to move as fast as the business it powers.
