Yumi Eco.

Yumi set out to build an everyday product around one material: bamboo. I led the full build as an independent engagement, developing the product, the branding system, and the retail relationships needed to bring it to market with sustainability at the center, not as an afterthought.

Bamboo has a history most people don't think twice about, from flooring to fly rods. I leaned into that instead of hiding it, building a design system around bamboo and other earth-friendly materials that made Yumi feel elevated rather than eco as a compromise. The work extended into product marketing, retail packaging and presentations, social ads, and media built to carry that same fresh, easy feeling across every channel.