HealtheSystems-Align.
Every trade and exhibit season needs a theme strong enough to carry the whole industry conversation. As creative director for that theme across HealtheSystems' event season, I worked with the marketing and accounts team to build out a full world around it: marketing, emails, events, trade experiences, brochures, landing pages, and video, all built to inform and support the HealtheSystems team and its products, Vertice included.
Align became more than a marquee campaign. It brought process down to something everyone can relate to, ourselves, and the fact that we get hurt sometimes. A centralized microsite carried the campaign's many data points, pushing clean, boundary-pushing design into the user display experience, while I managed a small design and dev team to bring it all together.
All this for digital? Nope. A full event, experience, and engaging conference space and keynote too, the little things that build the bigger ones.
The result: a few Tampa Bay area ADDYs and a Best in the Bay award. What brings us all together in workers' comprehensive care, aligning you and the journey to healing.
