Rx Informer.
As senior art director, I led a small team of graphic designers building and maintaining Rx Informer, a bi-yearly magazine covering the workers' comp and pharmaceutical industries, writing, designing, editing, and illustrating across every issue. This wasn't a trade newsletter people skim and toss. It was built to be a keeper, the kind of publication that earns a spot on a bookshelf or coffee table, not left buried in newsprint.
Design stayed the primary focus throughout, fresh takes on infographics and knowledge, bringing complex information down to a concise, direct read for healthcare workers, executives, and insurance company employees. Every issue meant setting the theme and tone, then managing writers, designers, and vendors to bring it all together, accomplished, successful, and genuinely informative.
The result: award-winning, process-driven, premium quality work, design-driven and professionally informed, issue after issue, industry news built for the people actually living it.
