Reagan/Dulles Airports-Marketplace.
Reagan and Dulles wanted to elevate the shopping and dining experience across both airports, engaging the local area and raising the bar on what a trip through the terminal could actually feel like. As senior art director, I led a team building a new brand system designed to revitalize and inspire visitors and travelers moving through the transportation and shopping spaces.
Rethink travel.
Travel glamorous. Don't come for the planes, come for the food and shopping, a better way to spend an evening out, or just to grab some gifts, for you, before you even board. Shops built for the experience itself, set up before the security lines, so the adventure starts before you even realize it's begun.
This went well past a logo change. A swooped graphic system carried the messaging throughout, evoking the lift-off of an aircraft, paired with dimensional, hyper-exciting, glamorous photography and art. Retailer highlights and guest chef features brought the local area directly into the terminal experience.
Setting the tone for a sophisticated night out or a family day out alike, you don't have to get on a plane to enjoy great food and shopping.
