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LKQ.

Every annual convention needs a theme strong enough to carry the whole event, and LKQ's called for something built around space. As creative director, I worked with our in-house video team and producers to ideate, strategize, and build that theme, aligning it directly to the keynote and giving the entire event real visual support and atmosphere, from the exhibits to the interactions happening around every corner.

If it's a space theme, I'm there. Telling a story is one thing. Delivering an experience where every detail connects, exhibits, keynote, style, atmosphere, all in the same universe, is the harder, better thing. This one let us push past standard marketing and communication support into something genuinely fun to build and explore.

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