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Johnson & Johnson-Healthy Day.

This one started as an opportunity, not a brief: an idea handed over to elevate, shape, and set into motion. As senior art director, I led the brand creation and helped take that concept and build it into something real, designing the interface alongside a UI/UX team and partnering with a dev shop to bring Healthy Day to life.

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Beyond the app itself, I led the brand, marketing site, and every component around it, plus the paid and organic social campaigns built to get the word out to families looking for a faster way to find care and information for the people they love.

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The app launched to a strong reception and stayed maintained well beyond release. Connecting people to health information and care in an immediate, accessible way was the big idea behind it, one that continues to be developed and built on across the health and wellness space today.

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