Kent County Delaware.
Such a small state yet such a large list of activities. From gathering the people and their businesses as starting information and building a brand that encompassed not just the state and what its has to offer, but the people. The ones with the businesses that match those activities and add to the culture of Delaware itself.
Being playful and building the brand around a simple stamp-like icon. The diversity of the typestyles that direct all the things to do in the great state of Delaware. Character is the key element in the full brand and marketing campaign partnership and build.
